<aside> 👋 Hello dear Aaron!

Below are four tasks designed for your trial day. These tasks closely reflect real scenarios you would encounter as a partner manager at Easy Languages and are intended to provide insight into the day-to-day responsibilities of the role.

Please approach the tasks to the best of your ability, keeping in mind the time limitations. While some topics may be complex and we don’t expect immediate answers, we’re interested in understanding how you would tackle these challenges. Feel free to describe your problem-solving approach.

You can document your results either in your own file or directly here in Notion. Each task includes a time estimate for guidance, but this is only meant to serve as a rough reference.

If you have any questions or encounter any problems, feel free to call Cari via WhatsApp (+49 171 6859862).

</aside>

Task 1: Video Review (~ 30 min)

• You are asked to review a video from the Easy Russian team, but your time is limited. To make the most of it, you decide to focus on the teams current key challenge: improving membership conversion rates. The Easy Russian team operates as a franchise, managing their own business while producing free videos and podcast episodes for Russian learners. Their primary source of income is a Patreon membership campaign, which offers paying members benefits such as vocabulary lists, exercises, access to Russian conversation classes, and more. They typically promote their membership during the midroll segment of their videos.

• Step 1: Watch the intro, midroll (8:18-8:54) and the outro of the video:

  https://www.youtube.com/watch?v=tkJ5aiWOkXs

• Step 2: Write down 2-3 actionable steps that you would recommend the team to improve the way they advertise their membership in their next video.

• Step 3: Draft a slack message to Nikita, the host and editor of the video in which you share your recommendations with him.

Task 2: Channel Review (~ 30 min)

• Imagine you are a Dutch learner who has just discovered the Easy Dutch YouTube Channel. You visit the channel for the first time and spend a few minutes exploring it to learn more about Easy Dutch. Drawing from your professional experience, identify three ways the Easy Dutch team could enhance the first impression their channel makes on a new Dutch learner. What could they improve to encourage you to subscribe? Create three slides with your suggestions in Powerpoint, Keynote or Google Slides to be presented in our call later.

Task 3: Content Strategy Guidance (~ 30 min)

• The Easy Russian team has a strong presence on Instagram, with almost 40,000 followers and a consistently good amount of views on their reels. On the surface, their account appears to be performing well. However, the team is facing significant time constraints and is considering closing their Instagram channel to focus entirely on their YouTube channel and podcast. They’ve asked for your help on this decision. While they don’t have concrete data to support their point, they strongly suspect that their Instagram contributes much less to their membership growth than their YouTube and podcast. Their membership growth is currently their primary focus area. How would you advise them to navigate this decision? Share your thoughts with us in our call later. No presentation is needed.

Task 4: Conflict Resolution (~ 30 min)

• Two freelancers working on one of our in-house productions, within a team you manage, have reported a conflict. Each claims the other is the source of the issue, and their collaboration has become unproductive. From an outside perspective, it’s difficult to determine what went wrong, and you are in another country, making an in-person meeting difficult.

  How would you handle this situation? Write a short outline with the steps you would take to address the conflict and explain the outcomes you hope to achieve with each step.

Presentation (8 pm Berlin time)

• At 8 pm (Berlin time), please send your results to cari@easygerman.org

• Once you are done, join us for a call via this zoom link 🙂

  https://us02web.zoom.us/j/87442008851?pwd=LoAjjoD7yhUihpgsGq0Nedib3eOYeP.1